Advertising Videos: Pre-Production
1. Produce a Storyboard and/or Shooting Software
The best marketing videos don’t just happen – they’re a result of meticulous planning and planning.
Before you even think about getting your cams ready, consider putting a storyboard and shooting program together. Storyboarding helps you figure out just what pictures you need before you start filming, and a shooting script is like a screenplay for your video.
Editing marketing videos Harry Potter storyboard
The end result can be something like this:
Storyboard panels for ‘Harry Knitter and the Deathly Hallows, Part 2’
A person pulls a stunning masterpiece for your storyboard. In reality, you should not draw it at all. You should use a series of still photographs as a storyboard, or even rough sketches or people – whatever is simplest. Just ensure you really know what pictures you need before you start filming.
Remember – the more time you spend planning your marketing video, the less likely you are to discover yourself to be missing footage later on.
instalment payments on your Prep Your Presenters or Interview Subjects
Make sure your presenters or themes know what’s expected of them beforehand to lessen mistakes or wasted time on the day of the shoot. You should have a good idea of what the done product is going to look like long before you arrive at your location, and your speakers should know just what they’re doing.
Also, try to avoid having your speakers memorise pages after web pages of script – they’re probably not actors, and asking this of them is likely to cause more anxiety (and mistakes) than allowing them just a little freedom.
3. Know What B-Roll Footage You Will need
Planning to intersperse photographs of your team hard at work into your video, or cut away from your presenter to other footage? Then you need what videography experts call B-roll footage.
B-roll is essentially any video clip that isn’t of your primary subject. If most likely filming an explainer online video showcasing your software product, B-roll footage might include shots of satisfied customers using your product, or an external shot of your offices, for example.
Whatever footage you need, figure it out during the pre-production phase to avoid situations in which you need footage you don’t have. Remember – there’s no such thing as too much B-roll.
TIP: If you desire a shot of something that would be difficult or impossible to film yourself, such as aerial game or footage from amazing locales, you can always use stock B-roll video footage. I’ve used footage from Beachfront B-Roll several times in the past, and the coffee quality and diversity of the footage is excellent.
Marketing Videos: Creation
If you’re shooting an or taking a photograph, the structure is crucial to the finished product. The composition is essential it deserves a post in and of itself. Yet, since this is a crash course, we’ll just cover the basic principles for now.
The composition is the right term for how a shot is presented and staged, or “composed. ” This refers to how your subject – whatever it is most likely filming – is set up and positioned within the shot.
4. Utilise Regulation of Thirds
Whenever most likely filming anything (or taking photos), remember the “Rule of Thirds. inch
Think about your shot is divided into nine equal areas by two horizontal lines and two vertical lines, like so:
Editing marketing videos Rule of Thirds principle
Notice how the primary subject in the image lies where two of the four items (which are referred to as “anchor points”) meet? This method is employed to draw the attention toward the key points of interest in the shot. The viewer’s eye will naturally gravitate for the top-left anchor point, and many people will spend much longer dwelling on this area than other parts of the shot so that it is a logical point when to position the key area of interest in your taken – in this example, the face of the subject.
This is a pretty standard composition using the Rule of Thirds, and even though it might not seem to be that remarkable, making your shot in this manner makes it easier for the eye to “read” and results in an infinitely more creatively pleasing shot overall. The audience probably won’t even spot the composition of the shot, because it just “works. inches
The Rule of Thirds can be applied to just about any sort of taken, including landscapes. Making use of the horizontal lines is a great guide for where the interval brand of your exterior pictures should be, and where your subject should be positioned:
Editing marketing videos Rule of Thirds applied to scenery
In the example above, the top of the two side to side lines is the reasonable horizon point for this shot, as using the lower of both would bring about the shot that contains way too much clear sky. Of course, this might be exactly the effect you’re trying to achieve, so think of this as an advice rather than a hard-and-fast “rule. inch
Many cams permit one to contribution this grid on your viewfinder, rendering it easy to compose your shot before and during filming.
On the other hand, you choose to body your shot, make totally sure that you keep makeup at heart, in particular when placing up your camera. To read more about fired composition, check out this great tips for series, shape, negative space, and other composition techniques.