Author Archives: Dan Raymond

Simple Tips for Writing Persuasive Web Content

Simple Tips for Writing Persuasive Web Content

8 Jul , 2017,
Dan Raymond
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Web content writing is a tedious task. You have to always consider your readers when writing content. Is your content going to be relevant to them? Is your content’s topic timely and much-needed by your readers?

Here are some tips that can help you to write a perfect web content:

Write a relevant content

One of the main reasons why users are browsing on the internet is because they are in need of certain information and you as an internet writer should satisfy their hunger.

Like a hungry lion, your readers are looking for information and when they find your site confusing and full of nonsense contents, they will jump right off the next website/page.

Put your important information at the top of your list.

Writing website content is different from writing an essay. Quit beating around the bush. Get to the point and expound your content.

Here is a sample content from Fuelled – the business loans site:
fuelled1

Use familiar words

Don’t try to overdone your writing style. Be simple. Don’t use too many jargons in your content. Try to be relatable as much as possible.

Another great sample from Fuelled – business funding in NZ site:

3

Write short content

Write for lazy readers. Internet browsing is different from reading a novel. As much as possible break your insights into bullet points. Remember: less is more.

Below is another screenshot from Fuelled – a finance company in NZ site:

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Professional HD video camera. Shallow DOF, selective focus.   [url=file_closeup.php?id=11425979][img]file_thumbview_approve.php?size=1&id=11425979[/img][/url] [url=file_closeup.php?id=11426632][img]file_thumbview_approve.php?size=1&id=11426632[/img][/url] [url=file_closeup.php?id=11426248][img]file_thumbview_approve.php?size=1&id=11426248[/img][/url] [url=file_closeup.php?id=11872101][img]file_thumbview_approve.php?size=1&id=11872101[/img][/url] [url=file_closeup.php?id=11872387][img]file_thumbview_approve.php?size=1&id=11872387[/img][/url] [url=file_closeup.php?id=10599371][img]file_thumbview_approve.php?size=1&id=10599371[/img][/url] [url=file_closeup.php?id=10547903][img]file_thumbview_approve.php?size=1&id=10547903[/img][/url] [url=file_closeup.php?id=11872180][img]file_thumbview_approve.php?size=1&id=11872180[/img][/url] [url=file_closeup.php?id=11872499][img]file_thumbview_approve.php?size=1&id=11872499[/img][/url] [url=file_closeup.php?id=10557032][img]file_thumbview_approve.php?size=1&id=10557032[/img][/url] [url=file_closeup.php?id=10552621][img]file_thumbview_approve.php?size=1&id=10552621[/img][/url] [url=file_closeup.php?id=10546832][img]file_thumbview_approve.php?size=1&id=10546832[/img][/url] [url=file_closeup.php?id=10552602][img]file_thumbview_approve.php?size=1&id=10552602[/img][/url] [url=file_closeup.php?id=10551857][img]file_thumbview_approve.php?size=1&id=10551857[/img][/url] [url=file_closeup.php?id=10555552][img]file_thumbview_approve.php?size=1&id=10555552[/img][/url]  [url=http://www.istockphoto.com/file_search.php?action=file&lightboxID=1049019][img]http://santoriniphoto.com/Template-Modern-technology.jpg[/img][/url] [url=file_closeup.php?id=14440031][img]file_thumbview_approve.php?size=1&id=14440031[/img][/url] [url=file_closeup.php?id=14353591][img]file_thumbview_approve.php?size=1&id=14353591[/img][/url] [url=file_closeup.php?id=11872290][img]file_thumbview_approve.php?size=1&id=11872290[/img][/url]

Tips For Filming Video Yourself

1 May , 2017,
Dan Raymond
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Advertising Videos: Pre-Production

1. Produce a Storyboard and/or Shooting Software

The best marketing videos don’t just happen – they’re a result of meticulous planning and planning.

Before you even think about getting your cams ready, consider putting a storyboard and shooting program together. Storyboarding helps you figure out just what pictures you need before you start filming, and a shooting script is like a screenplay for your video.

Editing marketing videos Harry Potter storyboard

The end result can be something like this:

Caption: Property Managers Wellington or find them here

Storyboard panels for ‘Harry Knitter and the Deathly Hallows, Part 2’

A person pulls a stunning masterpiece for your storyboard. In reality, you should not draw it at all. You should use a series of still photographs as a storyboard, or even rough sketches or people – whatever is simplest. Just ensure you really know what pictures you need before you start filming.

Remember – the more time you spend planning your marketing video, the less likely you are to discover yourself to be missing footage later on.

instalment payments on your Prep Your Presenters or Interview Subjects

Make sure your presenters or themes know what’s expected of them beforehand to lessen mistakes or wasted time on the day of the shoot. You should have a good idea of what the done product is going to look like long before you arrive at your location, and your speakers should know just what they’re doing.

Also, try to avoid having your speakers memorise pages after web pages of script – they’re probably not actors, and asking this of them is likely to cause more anxiety (and mistakes) than allowing them just a little freedom.

3. Know What B-Roll Footage You Will need

Planning to intersperse photographs of your team hard at work into your video, or cut away from your presenter to other footage? Then you need what videography experts call B-roll footage.

B-roll is essentially any video clip that isn’t of your primary subject. If most likely filming an explainer online video showcasing your software product, B-roll footage might include shots of satisfied customers using your product, or an external shot of your offices, for example.

Whatever footage you need, figure it out during the pre-production phase to avoid situations in which you need footage you don’t have. Remember – there’s no such thing as too much B-roll.

TIP: If you desire a shot of something that would be difficult or impossible to film yourself, such as aerial game or footage from amazing locales, you can always use stock B-roll video footage. I’ve used footage from Beachfront B-Roll several times in the past, and the coffee quality and diversity of the footage is excellent.

Marketing Videos: Creation

If you’re shooting an or taking a photograph, the structure is crucial to the finished product. The composition is essential it deserves a post in and of itself. Yet, since this is a crash course, we’ll just cover the basic principles for now.

The composition is the right term for how a shot is presented and staged, or “composed. ” This refers to how your subject – whatever it is most likely filming – is set up and positioned within the shot.

4. Utilise Regulation of Thirds

Whenever most likely filming anything (or taking photos), remember the “Rule of Thirds. inch

Think about your shot is divided into nine equal areas by two horizontal lines and two vertical lines, like so:

Editing marketing videos Rule of Thirds principle

Notice how the primary subject in the image lies where two of the four items (which are referred to as “anchor points”) meet? This method is employed to draw the attention toward the key points of interest in the shot. The viewer’s eye will naturally gravitate for the top-left anchor point, and many people will spend much longer dwelling on this area than other parts of the shot so that it is a logical point when to position the key area of interest in your taken – in this example, the face of the subject.

This is a pretty standard composition using the Rule of Thirds, and even though it might not seem to be that remarkable, making your shot in this manner makes it easier for the eye to “read” and results in an infinitely more creatively pleasing shot overall. The audience probably won’t even spot the composition of the shot, because it just “works. inches

The Rule of Thirds can be applied to just about any sort of taken, including landscapes. Making use of the horizontal lines is a great guide for where the interval brand of your exterior pictures should be, and where your subject should be positioned:

Editing marketing videos Rule of Thirds applied to scenery

In the example above, the top of the two side to side lines is the reasonable horizon point for this shot, as using the lower of both would bring about the shot that contains way too much clear sky. Of course, this might be exactly the effect you’re trying to achieve, so think of this as an advice rather than a hard-and-fast “rule. inch

Many cams permit one to contribution this grid on your viewfinder, rendering it easy to compose your shot before and during filming.

On the other hand, you choose to body your shot, make totally sure that you keep makeup at heart, in particular when placing up your camera. To read more about fired composition, check out this great tips for series, shape, negative space, and other composition techniques.

alpybus_brand

Geneva To Avoriaz transfers with Alpybus

6 Dec , 2016,
Dan Raymond
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Alpybus uses a fantastic shuttle bus solution as well as exclusive transfers from Geneva Airport to Verbier. Developed as well as Reliable- they will certainly guarantee to defeat any type of quote.

Here is exactly what this solution needs to supply:

During winter months there is a shuttle bus service that leaves Geneva as well as Verbier every hr, everyday! Alpybus specialise primarily in transfers from Geneva to Avoriaz.
Free WIFI aboard all their Verbier lorries.

Runs a new and contemporary fleet of minibuses, which are geared up for wintertime problems. In case of hold-up you could just move to the following shuttle bus free of charge.

Stylish German well-known minivans as well as 4x4s for private transfers. Capability to set up transfers for events/occasions of any type of size.

A partner of Geneva Flight terminal and also one of the only business to have priority car park in the arrivals terminal.

A check-in desk at Geneva Airport where clients are fulfilled by their specialized airport terminal reps.

Capability to pay and also book seats online or the option to pay in money on the day of traveling.

A Reservations workplace that is opened 24/7 where eleventh hour reservations are accepted.

Expertly trained as well as (CPC) certified motorists that speak English and also French

For further information and also booking, contact the agents straight making use of the query link on this web page or visit the website.

Well worth knowing …

All shared transfers end at car park Brunet in main Verbier. Additionally, Alpybus is the only business to provide an efficient cost suit rival warranty.

Child policy

The company is able to supply you with both child seats and also car seat for your youngsters. Please make any requests beforehand.

Place: Verbier Valley

Design

Transfer Kind: Exclusive Transfer|Shared Transfer

Statistics

Languages Spoken: French|English

Services

Airports/ Stations: Geneva Airport|Geneva Train Terminal

Transportation: Minibus service

Contact

Wintertime

Visit the site here

 

Address: 8 Chemin de Morglas|Verbier Valley|1214

seo_checklist

No Nonsense SEO Checklist To Increase Your Rankings

7 Jul , 2016,
Dan Raymond
, , , , ,
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Searching for a tips of simple SEO tips, that you can undoubtedly actualize to support your site’s web crawler rankings?

Then look no further. Nev Rodda of digital agency wellingtonSea Digital is about to take you through what it takes to rank your business.

We’ve made a rundown of more than 100 SEO tips and best practices and split them into consistent areas to cover different parts of website improvement – from on-page variables, to client experience, third party referencing and that’s only the tip of the iceberg.

For most tips you will likewise discover a connection to further perusing; including official Google rules where significant and a hand picked choice of a portion of the absolute best SEO guides on the web.

To bounce to a particular area, utilize the snappy connections on the privilege, generally, how about we begin!

Part 1: Site Layout & Architecture

lo

 

1. Ensure content is clear and upfront – Content should be front and centre on any web page. At a minimum the page’s title should be ‘above the fold’; that is visible without the visitor having to scroll.

2. Avoid too many ads above the fold – While display advertising is an essential revenue model for many websites, too many ads above the fold may impact negatively on search rankings. Ensure any display advertising is non intrusive and clearly distinguishable from content. (further reading)

 

layout

 

3. Create a content hierarchy – A well designed hierarchy keeps content organised and allows pagerank to flow effectively round a website, boosting key ‘hub’ pages. (further reading)

site_structure

 

4. Ensure navigation is clear – Navigation should be easy to locate and intuitive for both search engines and users. (further reading)

5. Nofollow any paid/affiliate links – All paid links should have the rel=”nofollow” attribute added. This includes affiliate links. (further reading)

<a href="http://www.example.com" rel="nofollow">Paid Link</a>

6. Use SEO friendly URLs – URLs should be human readable and follow a logical structure. Short URLs which include target keywords (separated by hyphens) are considered best for SEO. (further reading)

7. Ensure you have clearly visible contact information – Contact details should be easy to find and ideally should include a physical address. (further reading)

8. Include privacy policy and about page – These are key pages which help with trust from both users and search engines. (further reading)

9. Minimise boiler plate text – Keep duplicated text in layouts (i.e. sidebars) to a minimum. (further reading)

10. If you are targeting local SEO include your address in layout – Add your physical address and contact details to your page layout when targeting local keywords . (further reading)

11. Use www. or non www – Whichever you choose, ensure your site is only accessible and indexable by either www or non www. Best practice is to also set the preferred domain in webmaster tools. (further reading)

Part 2: Keyword Research

keywords

 

12. Choose your keywords wiselyKeyword research continues to be an important part of SEO. Use Google keyword planner, or advanced tools such asLong Tail Pro, to evaluate search volumes and select keywords that you wish to rank for. (further reading)

13. Select one main keyword per page – Each page on your site should targetone keyword. Avoid keyword cannibalisation (i.e. targeting the same keyword on multiple pages). (further reading)

14. Consider user intent – While a keyword may have good volume, consider the intent behind the search and whether someone searching for that phrase is likely to be interested in your product/service. (further reading)

15. Check title competition – Perform a Google search for allintitle:”your keyword” to discover the number of web pages which currently contain your target keyword in the title.

title

16. Consider how ‘rankable’ the keyword is and how visible organic results are – There are a number of factors to consider here:

  • How powerful is the competition – i.e. authority sites like Amazon, Forbes etc?
  • How many links are pointing to the top sites?
  • Are organic results pushed below the fold by knowledge graph, news, ads etc (see below)?

local_search

 

17. Steal your competitor’s keywords – Find out exactly which keywords are driving search traffic to your competitors using Ahrefs Positions Explorer.

18. Track your rankings – Monitor progress of your website’s  rankings in the search results for your target keywords. With Ahrefs Rank Tracker you can view historic data to keep track of progress of over time.

rankings

 

19. Monitor your click-through rate – If your web page is ranking for a target keyword you should expect to see a click-through rate (CTR) similar to the following:

clicks

 

You can use the Search Analytics report in Google Webmaster Tools to check impressions and CTRs across a range of queries. In the example below, a keyword ranking at average position 3.6 is receiving a CTR of 1.7%, which is considerably below what we would expect to see for the position (should be around 7%).

click_through_rate

 

In this case it may be worth split testing the page’s meta description (more on this below) to see if we can improve CTR and benefit from extra traffic.

Part 3: Title Tags

titles

 

<title>This is a title tag</title>

20. Front load your keyword – Try and include your target keyword as close to the start of the title tag as possible. (further reading)

21. Avoid truncation – Title tags have 512px to play with in desktop search results, after which they will truncate. A good rule of thumb is to keep the length of your title tags to 55 characters or less, which will generally fit into this area, however, in rare cases, capitalisation and search query may still result in truncation. (further reading)

22. Make it clickable – Headlines sell newspapers and page titles ‘sell’ web pages. (further reading)

23. Stand out – If all the page titles in your niche follow a certain format, then doing something different can make your titles stand out in the SERPs. (learn more)

24. Don’t bother adding your brand – Including your brand name at the end of page titles is unnecessary – Google will often add it automatically anyway – and takes up valuable real estate. However:

25. Optimise home page for brand – The exception to this is your home page, where your title should generally be optimised for your brand.

26. Minimise stop words – With limited space to play with try and minimise use of stop/joining words – “a, and, is, on, of, or, the, was, with” – in page titles.

27. Don’t repeat yourself. Don’t repeat yourself. Don’t repeat yourself. – Annoying isn’t it? Use your keyword once in the title and don’t repeat it.

Part 4: Meta Descriptions

meta

 

<meta name="description" content="This is a meta description. It can help your content stand out in search results and improve CTR" />

28. Sell your content – Your meta description is like your advert in the search results. Write a unique, compelling meta description for each page on your site, that communicates USPs/value, and entices click-throughs.

29. Avoid truncation – Keep your meta descriptions to around 155 characters(maximum) to minimise truncation in the search results.

30. Use your keyword in the meta description – While not having a direct influence on ranking, keywords in meta descriptions will be bolded in search results which can help to improve CTR.

keyword highlighted in search result
31. Split test – Experiment with different meta description formats to optimise CTR. (further reading)

Part 5: Header Tags

Header tags

32. Ensure each page has a unique H1 tag – Every page on your site should have a unique H1 tag.

33. Use your keyword in the H1 Tag – The H1 tag continues to be an important on-page ranking factor and should include the page’s target keyword. (further reading)

34. Include secondary and LSI keywords – Additional header tags (H2, H3) are a good opportunity to target secondary key phrases and LSI (latent semantic indexing) keywords. (further reading)

35. Avoid using header tags in layout – Many templates use header tags in their layout with generic words/phrases such as ‘More Details’. These should be replaced with CSS styled divs.

If you stick to this comprehensive list of 35 things to do to improve your SEO then you should be well on the way to high rankings, better visibility and inbound calls to your business, all thanks to Google!