Tag Archives: search engine optimisation

seo_checklist

No Nonsense SEO Checklist To Increase Your Rankings

7 Jul , 2016,
Dan Raymond
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Searching for a tips of simple SEO tips, that you can undoubtedly actualize to support your site’s web crawler rankings?

Then look no further. Nev Rodda of New Zealand SEO agencySea Digital is about to take you through what it takes to rank your business.

We’ve made a rundown of more than 100 SEO tips and best practices and split them into consistent areas to cover different parts of website improvement – from on-page variables, to client experience, third party referencing and that’s only the tip of the iceberg.

For most tips you will likewise discover a connection to further perusing; including official Google rules where significant and a hand picked choice of a portion of the absolute best SEO guides on the web.

To bounce to a particular area, utilize the snappy connections on the privilege, generally, how about we begin!

Part 1: Site Layout & Architecture

lo

 

1. Ensure content is clear and upfront – Content should be front and centre on any web page. At a minimum the page’s title should be ‘above the fold’; that is visible without the visitor having to scroll.

2. Avoid too many ads above the fold – While display advertising is an essential revenue model for many websites, too many ads above the fold may impact negatively on search rankings. Ensure any display advertising is non intrusive and clearly distinguishable from content. (further reading)

 

layout

 

3. Create a content hierarchy – A well designed hierarchy keeps content organised and allows pagerank to flow effectively round a website, boosting key ‘hub’ pages. (further reading)

site_structure

 

4. Ensure navigation is clear – Navigation should be easy to locate and intuitive for both search engines and users. (further reading)

5. Nofollow any paid/affiliate links – All paid links should have the rel=”nofollow” attribute added. This includes affiliate links. (further reading)

<a href="http://www.example.com" rel="nofollow">Paid Link</a>

6. Use SEO friendly URLs – URLs should be human readable and follow a logical structure. Short URLs which include target keywords (separated by hyphens) are considered best for SEO. (further reading)

7. Ensure you have clearly visible contact information – Contact details should be easy to find and ideally should include a physical address. (further reading)

8. Include privacy policy and about page – These are key pages which help with trust from both users and search engines. (further reading)

9. Minimise boiler plate text – Keep duplicated text in layouts (i.e. sidebars) to a minimum. (further reading)

10. If you are targeting local SEO include your address in layout – Add your physical address and contact details to your page layout when targeting local keywords . (further reading)

11. Use www. or non www – Whichever you choose, ensure your site is only accessible and indexable by either www or non www. Best practice is to also set the preferred domain in webmaster tools. (further reading)

Part 2: Keyword Research

keywords

 

12. Choose your keywords wiselyKeyword research continues to be an important part of SEO. Use Google keyword planner, or advanced tools such asLong Tail Pro, to evaluate search volumes and select keywords that you wish to rank for. (further reading)

13. Select one main keyword per page – Each page on your site should targetone keyword. Avoid keyword cannibalisation (i.e. targeting the same keyword on multiple pages). (further reading)

14. Consider user intent – While a keyword may have good volume, consider the intent behind the search and whether someone searching for that phrase is likely to be interested in your product/service. (further reading)

15. Check title competition – Perform a Google search for allintitle:”your keyword” to discover the number of web pages which currently contain your target keyword in the title.

title

16. Consider how ‘rankable’ the keyword is and how visible organic results are – There are a number of factors to consider here:

  • How powerful is the competition – i.e. authority sites like Amazon, Forbes etc?
  • How many links are pointing to the top sites?
  • Are organic results pushed below the fold by knowledge graph, news, ads etc (see below)?

local_search

 

17. Steal your competitor’s keywords – Find out exactly which keywords are driving search traffic to your competitors using Ahrefs Positions Explorer.

18. Track your rankings – Monitor progress of your website’s  rankings in the search results for your target keywords. With Ahrefs Rank Tracker you can view historic data to keep track of progress of over time.

rankings

 

19. Monitor your click-through rate – If your web page is ranking for a target keyword you should expect to see a click-through rate (CTR) similar to the following:

clicks

 

You can use the Search Analytics report in Google Webmaster Tools to check impressions and CTRs across a range of queries. In the example below, a keyword ranking at average position 3.6 is receiving a CTR of 1.7%, which is considerably below what we would expect to see for the position (should be around 7%).

click_through_rate

 

In this case it may be worth split testing the page’s meta description (more on this below) to see if we can improve CTR and benefit from extra traffic.

Part 3: Title Tags

titles

 

<title>This is a title tag</title>

20. Front load your keyword – Try and include your target keyword as close to the start of the title tag as possible. (further reading)

21. Avoid truncation – Title tags have 512px to play with in desktop search results, after which they will truncate. A good rule of thumb is to keep the length of your title tags to 55 characters or less, which will generally fit into this area, however, in rare cases, capitalisation and search query may still result in truncation. (further reading)

22. Make it clickable – Headlines sell newspapers and page titles ‘sell’ web pages. (further reading)

23. Stand out – If all the page titles in your niche follow a certain format, then doing something different can make your titles stand out in the SERPs. (learn more)

24. Don’t bother adding your brand – Including your brand name at the end of page titles is unnecessary – Google will often add it automatically anyway – and takes up valuable real estate. However:

25. Optimise home page for brand – The exception to this is your home page, where your title should generally be optimised for your brand.

26. Minimise stop words – With limited space to play with try and minimise use of stop/joining words – “a, and, is, on, of, or, the, was, with” – in page titles.

27. Don’t repeat yourself. Don’t repeat yourself. Don’t repeat yourself. – Annoying isn’t it? Use your keyword once in the title and don’t repeat it.

Part 4: Meta Descriptions

meta

 

<meta name="description" content="This is a meta description. It can help your content stand out in search results and improve CTR" />

28. Sell your content – Your meta description is like your advert in the search results. Write a unique, compelling meta description for each page on your site, that communicates USPs/value, and entices click-throughs.

29. Avoid truncation – Keep your meta descriptions to around 155 characters(maximum) to minimise truncation in the search results.

30. Use your keyword in the meta description – While not having a direct influence on ranking, keywords in meta descriptions will be bolded in search results which can help to improve CTR.

keyword highlighted in search result
31. Split test – Experiment with different meta description formats to optimise CTR. (further reading)

Part 5: Header Tags

Header tags

32. Ensure each page has a unique H1 tag – Every page on your site should have a unique H1 tag.

33. Use your keyword in the H1 Tag – The H1 tag continues to be an important on-page ranking factor and should include the page’s target keyword. (further reading)

34. Include secondary and LSI keywords – Additional header tags (H2, H3) are a good opportunity to target secondary key phrases and LSI (latent semantic indexing) keywords. (further reading)

35. Avoid using header tags in layout – Many templates use header tags in their layout with generic words/phrases such as ‘More Details’. These should be replaced with CSS styled divs.

If you stick to this comprehensive list of 35 things to do to improve your SEO then you should be well on the way to high rankings, better visibility and inbound calls to your business, all thanks to Google!